That are Winnable in the Search Engines (This One is CRUCIAL!!!!)
This is the HARDEST and also the most IMPORTANT step in the entire process.
You need to pick keywords that:
Have Commercial Intent – Somebody wants to buy something. Or advertisers will pay big bucks to post ads.
Gets Decent Traffic – Doesn’t need to be thousands of searches per month. But at least 800 or more searches would be nice.
Is Not TOO Competitive to Rank – Traffic is going to come from the search engines we need to get on that darn first page of Google